Adservice Brand Guide

Every time communication involves Adservice, there is an opportunity to strengthen the Adservice brand by being consistent in our communication. On this page you will find images, descriptions and downloadable assets which will help communicate consistently across several media channels.

This Brand guide is constantly being expanded and updated when changes happen to the files.

Updated
Tuesday the 5th June 2018


Logo

The use of our logo is important as it is the visual signature for Adservice. It represents employees, our products and services across several touch-points.

Our logo may only be used in versions shown in this section.

The logo has to be placed on a plain or a readable surface, and may not be used on a visually cluttered background with low contrast.

If you’re not an employee at Adservice but want to use our logo in press related content please contact the Design team before usage.

Main Logo

This is the main Adservice logo and it should be used whenever possible.
Place it only on white or light gray background.


Grayscale logo

This logo should only be used if other logos next to it are grayscale as well.

Black logo

This logo should only be used if other logos next to it are black as well.

White Logo

The white Adservice logo is used primarily on communications materials like guides or proposals where the background image is dark or one of our blue brand colors.

Blue logo with white text

This logo should be used when placed on a dark background


Use of our logo

When you use the Adservice logo you have to be sure the logo doesn’t get pixelated. This typically happens when you scale up a JPEG and PNG image.

Solid background

You should use the logo on a plain background when it is possible. This can either be our original logo on a white background or our white logo on one of the blue backgrounds.

AD icon

Use of the AD icon should only happen when “Adservice” is written right next to it.
E.g. on an App icon, the app name Adservice is right underneath the icon.

On a readable background

The logo may be used on an image if there is sufficient contrast between the logo and the background

On a noisy background

Avoid placing the Adservice logo on an image or a background where the logo doesn’t stand out og gets hard to read.


Logo used on the web

If you need an Adservice logo for using on any digital media you will find the logo package in this section.

Most often a large PNG file will be sufficient when uploading to websites and social media. However if sites they can use an SVG file it is preferred since it never gets pixelated.

SVG

Recommended for best quality and versatility
A SVG file has no specific size, so it fits all devices, and never get pixilated and has a transparent background.


PNG

Recommended for most digital use cases
A PNG file has a certain max size. Because PNG is a pixel format you should never make the logo bigger than the file is. Instead you should download the large version.
The PNG file has a transparent background


JPG or JPEG

We don’t really recommend using the JPG unless you can’t use any other format.
A JPG file is the smallest of the image formats. Because JPG is a pixel format you should never make the logo bigger than the file is. Instead you should download the large version.
A JPG file always have a background color.


Download Logo Package

Logo for use on printed material

If you need an Adservice logo for any printed material we recommend using the SVG file or an .AI (Adobe Illustrator file) since there files are vectors and can scale infinitely.

CMYK

When using the Adservice logo in printed materials it is important to use a logo file with CMYK in the name. This is a color system used for printed materials.


Color Scheme

Here you can see the Adservice color palette.
Both the Digital (HEX) color and the Print (CMYK) value is listed.

Primary Color

Adservice Blue

RGB: #059bf0
CMYK: 98 35 0 0

Secondary Color

Adservice Dark Blue

RGB: #002254
CMYK: 100 88 40 36

Text Color Paragraph

This is the primary color for paragraph text.

RGB: #393939
CMYK: 0 0 0 100

Text Color Headlines

This is the primary color for headline text.

CMYK: 0 0 0 90


5 Shades of Grey

We have 5 tones of gray we used throughout our brand.

Grey 1

RGB: #666666

Grey 2

RGB: #cecece

Grey 3

RGB: #d8d8d8

Grey 4

RGB: #e8e8e8

Grey 5

RGB: #f8f8f8


Fonts

For the Adservice brand we use Myriad Pro for everything.
Here you can see the specifications for font size and weight for different texts.

The backup font is Helvetica when it’s impossible to use Myriad Pro.

Header 1 - Myriad Pro - 55px - Font Weight 400

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Header 2 - Myriad Pro - 36px - Font Weight 300

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Header 3 - Myriad Pro - 36px - Font Weight 600

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Header 4 - Myriad Pro - 20px - Font Weight 400

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Paragraph - Myriad Pro - 16px - Font Weight 100

Lorem ipsum dolor sit amet, consectetur adipiscing elit.Etiam at mauris sit amet diam mattis tempus. Aliquam non nulla viverra, bibendum tortor eget, tristique sapien. Proin nec mi ipsum. Quisque odio est, mollis et ante a, volutpat tempus risus. Fusce quis felis a arcu semper faucibus eu id leo. Donec placerat facilisis lectus, a imperdiet augue.


Image Use

Throughout our brand material we sometimes use stock imagery. It is important to note that we strive to use images that doesn’t appear as cliqué stock images.

Generally the tonality in the images are warm and positive and often includes technology somewhere in the imagery. We do this to relate it to our own services which are digital.

Tonality wise we raise the black-point in images when they are used on screens while we strive to keep the black-point in dedicated print materials.

Shutterstock images use and style