Adservice Brand Guide
Every time communication involves Adservice, there is an opportunity to strengthen the Adservice brand by being consistent in our communication. On this page you will find images, descriptions and downloadable assets which will help communicate consistently across several media channels.
This Brand guide is constantly being expanded and updated when changes happen to the files.
Updated
Friday the 4th March 2022
Logo
The use of our logo is important as it is the visual signature for Adservice. It represents employees, our products and services across several touch-points.
Our logo may only be used in versions shown in this section.
The logo has to be placed on a plain or a readable surface, and may not be used on a visually cluttered background with low contrast.
If you’re not an employee at Adservice but want to use our logo in press related content please contact the Design team before usage.
Main Logo
This is the main Adservice logo and it should be used whenever possible.
Place it only on white or light gray background.
Grayscale logo
This logo should only be used if other logos next to it are grayscale as well.
Black logo
This logo should only be used if other logos next to it are black as well.
White Logo
The white Adservice logo is used primarily on communications materials like guides or proposals where the background image is dark or one of our blue brand colors.
Blue logo with white text
This logo should be used when placed on a dark background
Use of our logo
When you use the Adservice logo you have to be sure the logo doesn’t get pixelated. This typically happens when you scale up a JPEG and PNG image.
Solid background
You should use the logo on a plain background when it is possible. This can either be our original logo on a white background or our white logo on one of the blue backgrounds.
AD icon
Use of the AD icon should only happen when “Adservice” is written right next to it.
E.g. on an App icon, the app name Adservice is right underneath the icon.
On a readable background
The logo may be used on an image if there is sufficient contrast between the logo and the background
On a noisy background
Avoid placing the Adservice logo on an image or a background where the logo doesn’t stand out og gets hard to read.
Logo used on the web
If you need an Adservice logo for using on any digital media you will find the logo package in this section.
Most often a large PNG file will be sufficient when uploading to websites and social media. However if sites they can use an SVG file it is preferred since it never gets pixelated.
SVG
Recommended for best quality and versatility
A SVG file has no specific size, so it fits all devices, and never get pixilated and has a transparent background.
PNG
Recommended for most digital use cases
A PNG file has a certain max size. Because PNG is a pixel format you should never make the logo bigger than the file is. Instead you should download the large version.
The PNG file has a transparent background
JPG or JPEG
We don’t really recommend using the JPG unless you can’t use any other format.
A JPG file is the smallest of the image formats. Because JPG is a pixel format you should never make the logo bigger than the file is. Instead you should download the large version.
A JPG file always have a background color.
Color Scheme
Here you can see the Adservice color palette.
Both the Digital (HEX) color and the Print (CMYK) value is listed.
Primary Color
Adservice Blue
RGB: #002254
CMYK: 100 88 40 36
Secondary Color
Adservice Dark Blue
RGB: #0058A9
CMYK: 100 48 0 34
Text Color Paragraph
This is the primary color for paragraph text.
RGB: #393939
CMYK: 0 0 0 100
Text Color Headlines
This is the primary color for headline text.
CMYK: 0 0 0 90
5 Shades of Grey
We have 5 tones of gray we used throughout our brand.
Grey 1
RGB: #666666
Grey 2
RGB: #cecece
Grey 3
RGB: #d8d8d8
Grey 4
RGB: #e8e8e8
Grey 5
RGB: #f8f8f8
Fonts
For the Adservice brand we use Myriad Pro for everything.
Here you can see the specifications for font size and weight for different texts.
The backup font is Helvetica when it’s impossible to use Myriad Pro.
Header 1 - Myriad Pro - 55px - Font Weight 400
Lorem ipsum dolor sit amet, consectetur adipiscing elit
Header 2 - Myriad Pro - 36px - Font Weight 300
Lorem ipsum dolor sit amet, consectetur adipiscing elit
Header 3 - Myriad Pro - 36px - Font Weight 600
Lorem ipsum dolor sit amet, consectetur adipiscing elit
Header 4 - Myriad Pro - 20px - Font Weight 400
Lorem ipsum dolor sit amet, consectetur adipiscing elit
Paragraph - Myriad Pro - 16px - Font Weight 100
Lorem ipsum dolor sit amet, consectetur adipiscing elit.Etiam at mauris sit amet diam mattis tempus. Aliquam non nulla viverra, bibendum tortor eget, tristique sapien. Proin nec mi ipsum. Quisque odio est, mollis et ante a, volutpat tempus risus. Fusce quis felis a arcu semper faucibus eu id leo. Donec placerat facilisis lectus, a imperdiet augue.
Image Use
Here are some of the images we use in our Adservice Brand material. Most of the images have a faded area where we made space to write text.
Images are well suited for the following things:
- Webbanners
- Presentations
- Proposal documents
- Social Media posts
- Job Postings
Please note: That the images are only allowed to be used in materials related to Adservice.
